The 100 Best Rated Engagement
Ring Jewellers in London
This page is not my editorial opinion. It is a ranking built entirely from Google Business review evidence, covering 311 verified engagement ring jewellers across London, and as far as we can tell it exists nowhere else on the internet. Google will not assemble it for you, and an AI assistant cannot. My own recommendations live in the location guides, and they are a different thing on purpose.
Jump to the ranking Best in your district How it was built
I pulled every jewellery business Google lists within 15km of central London, 1,120 of them, then checked each one against its own website to establish a single fact: does it actually sell engagement rings? That removed watch repairers, gold buyers, pawnbrokers, piercing studios, two tattoo parlours and a supermarket, all of which Google files under "jewellery". 311 businesses survived as genuine engagement ring jewellers.
Why nobody else has this list. Not because the data is secret. Google holds every number on this page, but spread across 1,120 separate listings with no way to see them ranked together, and most of those listings are not engagement ring jewellers at all. Assembling it means checking every business individually, which is slow, unglamorous work. AI assistants cannot do it either: they have no access to live Google review data, so ask one for London's best-reviewed ring jewellers and you will get a plausible list assembled from whichever websites market themselves best. This page is the checked version, and the review counts beside every entry are how you hold us to that. Behind the counts sits the text: we hold the complete written record for every jeweller on this page, part of 38,115 reviews analysed across the verified pool at the last count, and it is what our lists and profiles quote from.
Two deliberate exclusions. High-street and mass-market chains are not ranked, because a national brand's review count reflects footfall across dozens of shops rather than how well it sells engagement rings. Nor are gold-buying and pawn-led shops, even where their sites list rings. Both still count towards the 311; they simply do not appear in the ranking. There is a fuller account in the guide to buying on the high street.
Why the website test, and not the reviews. An earlier version of this ranking judged businesses by what their reviewers wrote about. That method quietly excluded some of London's best known houses, because people reviewing a Bond Street boutique describe the service, not the ring they bought. Reviews tell you how a business treats people. Only the business's own website tells you what it sells.
Ranking uses a Wilson score lower bound on the proportion of four and five star reviews rather than the raw average. In plain terms it asks: given this much evidence, what is the lowest score we can be confident in? A 5.0 from nine reviews is weaker evidence than a 4.9 from two thousand, and the raw average cannot express that. Businesses need at least 25 reviews to appear.
Why two jewellers showing the same rating are not ranked equally. This is worth explaining, because 117 of the 311 jewellers here show 5.0 and the star rating alone cannot separate them. The ranking works on the underlying proportion of positive reviews, not the rounded star figure. Google rounds to one decimal place, so a spotless record and a near-spotless one both display as 5.0 while being measurably different.
Take the top two. Lewis Malka London has 895 positive reviews out of 895, which is 100.00%, an unblemished record. The Diamond Ring Company - Hatton Garden Jewellers has 1,196 out of 1,198, or 99.83%. Both round to 5.0, and the second has 303 more reviews, but two dissatisfied customers are enough to place it second. 73 of the jewellers on this list have never had a review below four stars.
So the general rule is that more reviews rank higher, because more evidence means more confidence. The exception is a genuinely flawless record, which can outweigh a larger sample carrying a couple of complaints. Neither is a better jeweller by definition, and the review counts are shown throughout so you can judge for yourself.
What this measures, and what it does not. Google reviews capture the customer experience: how people were treated, whether the ring arrived on time, whether the process felt reassuring. They do not measure the quality of a diamond or the skill of a setter. A specialist doing high volume will accumulate hundreds of reviews; a heritage house on Bond Street selling fewer, larger stones will not. That is why several of London's most respected jewellers do not appear here at all, and why this page sits alongside my editorial guides rather than replacing them.
London's Engagement Ring Trade Lives in Hatton Garden
Of the 311 verified jewellers, 145 are in Hatton Garden. In the top 100 the concentration is even sharper, at 71. That is not a quirk of the method, it is the shape of the market: a few streets in EC1 hold more engagement ring specialists than the rest of London combined.
If you are only going to visit one area, the data is unambiguous about which one. If you would rather stay local, the by-district section below lists the best rated jewellers in each part of London, drawn from the same verified set.
Many of These Are Not Walk-in Shops
This matters more than it sounds. A large share of Hatton Garden's best rated jewellers work from offices, workshops and bourses upstairs rather than street-level shopfronts. Turning up unannounced will often get you nowhere, and it is the single most common way a first visit gets wasted.
So each entry below is tagged with how you actually get in, taken from the jeweller's own Google listing rather than guessed:
- Walk-in welcome (114 of 311) offers in-store shopping without an appointment.
- Appointment advised (66) has a showroom you can visit, but books appointments and will serve you better if you call ahead.
- Appointment only (41) means exactly that. Several of the highest ranked names on this page fall into this group, including the number one.
Where no tag appears, 90 listings in total, Google holds no service information and you should ring before travelling. None of this is a criticism of the appointment-only model: lower overheads are a large part of why Hatton Garden prices compare well with Bond Street.
The Full Ranking
117 of these jewellers show 5.0, so the star rating alone does not decide the order. Position is set by the proportion of positive reviews and how many reviews stand behind it, which is why an entry with fewer reviews occasionally sits above one with more. The full explanation is above.
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1
Lewis Malka London Appointment only★★★★★ 5.0 · 895 reviews
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2
The Diamond Ring Company - Hatton Garden Jewellers Appointment advised★★★★★ 5.0 · 1,198 reviews
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3
Diamond Doves - Hatton Garden Jewellers Appointment advised★★★★★ 5.0 · 594 reviews
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4
Cullen Jewellery Lab Grown Diamond Engagement Rings London Appointment only★★★★★ 5.0 · 566 reviews
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5
★★★★★ 5.0 · 471 reviews
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6
Flawless Fine Jewellery | Lab Grown Diamonds Appointment advised★★★★★ 5.0 · 2,179 reviews
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7
London Diamonds Appointment only★★★★★ 5.0 · 995 reviews
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8
Layla Diamonds Appointment only★★★★★ 5.0 · 339 reviews
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9
Hatton Garden Diamond | Lab Grown Diamonds And Traditional Mined Walk-in welcome★★★★★ 5.0 · 1,385 reviews
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10
Harper Tait Fine Jewellery Appointment advised★★★★★ 5.0 · 321 reviews
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11
Dazzle Diamonds London Ltd ®️ Appointment only★★★★★ 5.0 · 540 reviews
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12
Regal - Hatton Garden Jewellers Appointment advised★★★★★ 5.0 · 276 reviews
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13
DECORIS DIAMONDS & JEWELLERS Appointment advised★★★★★ 5.0 · 521 reviews
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14
WATCHO Jewellers Richmond Walk-in welcome★★★★★ 5.0 · 690 reviews
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15
Eric Ross Jewellers Walk-in welcome★★★★★ 5.0 · 634 reviews
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16
DIAMOND KINGDOM Appointment advised★★★★★ 5.0 · 322 reviews
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17
Deluxe Diamond®️ Appointment only★★★★★ 5.0 · 411 reviews
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18
★★★★★ 5.0 · 308 reviews
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19
MAK and Co Jewellers Walk-in welcome★★★★★ 5.0 · 205 reviews
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20
★★★★★ 5.0 · 204 reviews
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21
Clarice Price Thomas Jewellery Appointment advised★★★★★ 5.0 · 201 reviews
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22
Divour Diamonds Appointment advised★★★★★ 5.0 · 461 reviews
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23
Allure Jewellers Walk-in welcome★★★★★ 5.0 · 280 reviews
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24
Diamond Palace Jewellers Hatton Garden Appointment only★★★★★ 5.0 · 848 reviews
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25
Harmony Jewels - Hatton Garden Jewellers | Lab grown diamonds Appointment only★★★★★ 5.0 · 843 reviews
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26
★★★★★ 5.0 · 186 reviews
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27
Heera Online Walk-in welcome★★★★★ 5.0 · 350 reviews
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28
Rachel Boston Jewellery Appointment only★★★★★ 5.0 · 181 reviews
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29
Diamond Embellecers Appointment advised★★★★★ 5.0 · 266 reviews
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30
Diamond Rocks Appointment advised★★★★★ 5.0 · 331 reviews
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31
Edward Fleming Jewellery Design Appointment only★★★★★ 5.0 · 169 reviews
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32
★★★★★ 5.0 · 250 reviews
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33
Hyde Park Design | Bespoke Jewellers Hatton Garden Appointment advised★★★★★ 5.0 · 507 reviews
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34
Buy Fine Diamonds Appointment advised★★★★★ 4.9 · 610 reviews
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35
D G Bespoke Jewellery Appointment only★★★★★ 5.0 · 237 reviews
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36
★★★★★ 5.0 · 159 reviews
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37
FINEST 4C'S - Hatton Garden Jewellers Walk-in welcome★★★★★ 5.0 · 153 reviews
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38
Mouza - Hatton Garden Diamond Jewellers Appointment advised★★★★★ 5.0 · 148 reviews
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39
Heera Diamonds Walk-in welcome★★★★★ 4.9 · 2,485 reviews
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40
★★★★★ 4.9 · 266 reviews
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41
Alliance Jewels Appointment only★★★★★ 5.0 · 138 reviews
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42
W&W Jewellery Appointment only★★★★★ 5.0 · 137 reviews
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43
Taylor & Hart Appointment only★★★★★ 4.9 · 1,471 reviews
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44
MD Diamonds and Jewellers Appointment advised★★★★★ 5.0 · 203 reviews
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45
Harriet Kelsall Bespoke Jewellery Walk-in welcome★★★★★ 5.0 · 199 reviews
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46
Forever Diamonds London Appointment only★★★★★ 5.0 · 133 reviews
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47
Kings Of Diamonds | Bespoke Engagement Rings Appointment advised★★★★★ 5.0 · 309 reviews
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48
★★★★★ 5.0 · 455 reviews
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49
Elegance Jewellers Walk-in welcome★★★★★ 4.9 · 544 reviews
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50
★★★★★ 5.0 · 128 reviews
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51
The Antique Ring Boutique (By appointment only) Appointment advised★★★★★ 5.0 · 348 reviews
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52
DM Bespoke Jewellery Appointment only★★★★★ 5.0 · 126 reviews
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53
Jules Diamonds Walk-in welcome★★★★★ 5.0 · 126 reviews
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54
Jco London Ltd Hatton Garden Appointment advised★★★★★ 5.0 · 330 reviews
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55
Autumn and May Walk-in welcome★★★★★ 4.9 · 494 reviews
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56
Kensington Parker Appointment only★★★★★ 5.0 · 114 reviews
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57
★★★★★ 5.0 · 113 reviews
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58
★★★★★ 5.0 · 112 reviews
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59
Blue Angel Jewellers Walk-in welcome★★★★★ 4.9 · 301 reviews
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60
Steven Stone Appointment advised★★★★★ 5.0 · 341 reviews
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61
Amour Jewels Ltd★★★★★ 5.0 · 109 reviews
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62
ROX - Diamonds & Thrills Walk-in welcome★★★★★ 5.0 · 205 reviews
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63
McCaul Goldsmiths Appointment only★★★★★ 5.0 · 105 reviews
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64
★★★★★ 5.0 · 102 reviews
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65
EC One Walk-in welcome★★★★★ 5.0 · 102 reviews
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66
Alan Bick Bespoke Jewellers Walk-in welcome★★★★★ 4.9 · 429 reviews
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67
A Star Diamonds Walk-in welcome★★★★★ 5.0 · 97 reviews
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68
Pragnell Walk-in welcome★★★★★ 4.9 · 371 reviews
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69
Blackacre Appointment only★★★★★ 5.0 · 95 reviews
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70
★★★★★ 5.0 · 183 reviews
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71
★★★★★ 5.0 · 182 reviews
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72
Queensmith | 29a Greville Street Appointment advised★★★★★ 4.9 · 327 reviews
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73
Sophia Perez Jewellery Appointment advised★★★★★ 5.0 · 139 reviews
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74
Michelle Oh jewellery Appointment advised★★★★★ 5.0 · 137 reviews
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75
★★★★★ 5.0 · 91 reviews
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76
★★★★★ 5.0 · 90 reviews
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77
Klarity London Jewellers Appointment advised★★★★★ 5.0 · 90 reviews
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78
Chloe's Jewellers Walk-in welcome★★★★★ 5.0 · 89 reviews
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79
ASR Gems- Hatton Garden Jewellers Appointment only★★★★★ 5.0 · 168 reviews
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80
Budrevich Fine Jewellery Studio | Hatton Garden Jewellers Appointment only★★★★★ 5.0 · 83 reviews
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81
Kinzy London Walk-in welcome★★★★★ 5.0 · 83 reviews
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82
Jana Reinhardt Jewellery Appointment advised★★★★★ 5.0 · 82 reviews
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83
Abelini Appointment only★★★★★ 4.9 · 491 reviews
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84
★★★★★ 4.9 · 150 reviews
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85
Promise Diamonds Walk-in welcome★★★★★ 5.0 · 77 reviews
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86
Stanley James Jewellery Walk-in welcome★★★★★ 4.9 · 397 reviews
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87
The Antique Jewellery Company Appointment advised★★★★★ 4.9 · 418 reviews
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88
Metal Crumble Jewellery Walk-in welcome★★★★★ 4.9 · 258 reviews
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89
Luxury De Craft London★★★★★ 5.0 · 73 reviews
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90
MaxDiamonds Appointment only★★★★★ 5.0 · 72 reviews
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91
Hatton Garden Jeweller Appointment only★★★★★ 5.0 · 72 reviews
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92
Hari Jewellers Walk-in welcome★★★★★ 4.9 · 279 reviews
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93
Shining Diamonds Appointment advised★★★★★ 4.9 · 328 reviews
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94
Gems Jewellers Walk-in welcome★★★★★ 5.0 · 167 reviews
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95
Eternity Jewels | Engagement Ring Specialist Walk-in welcome★★★★★ 5.0 · 105 reviews
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96
EsmeJewels Ltd - Kings of Hatton Walk-in welcome★★★★★ 5.0 · 105 reviews
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97
Primo Diamonds Appointment advised★★★★★ 5.0 · 69 reviews
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98
★★★★★ 5.0 · 67 reviews
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99
Lebrusan Studio Appointment advised★★★★★ 5.0 · 100 reviews
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100
Arlington & Co. Appointment only★★★★★ 4.9 · 182 reviews
Nothing in the top 100 matches that combination. Loosen a filter, or try the by-district lists below, which draw on all 311 verified jewellers.
Best Rated by District
The same verified set, grouped by area, so the list is useful even if EC1 is not where you want to go. Counts show how many verified engagement ring jewellers each district holds.
Hatton Garden 145 verified
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1
Lewis Malka London Appointment only★★★★★ 5.0 · 895 reviews
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2
The Diamond Ring Company - Hatton Garden Jewellers Appointment advised★★★★★ 5.0 · 1,198 reviews
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3
Diamond Doves - Hatton Garden Jewellers Appointment advised★★★★★ 5.0 · 594 reviews
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5
★★★★★ 5.0 · 471 reviews
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6
Flawless Fine Jewellery | Lab Grown Diamonds Appointment advised★★★★★ 5.0 · 2,179 reviews
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7
London Diamonds Appointment only★★★★★ 5.0 · 995 reviews
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8
Layla Diamonds Appointment only★★★★★ 5.0 · 339 reviews
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9
Hatton Garden Diamond | Lab Grown Diamonds And Traditional Mined Walk-in welcome★★★★★ 5.0 · 1,385 reviews
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10
Harper Tait Fine Jewellery Appointment advised★★★★★ 5.0 · 321 reviews
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11
Dazzle Diamonds London Ltd ®️ Appointment only★★★★★ 5.0 · 540 reviews
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12
Regal - Hatton Garden Jewellers Appointment advised★★★★★ 5.0 · 276 reviews
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15
Eric Ross Jewellers Walk-in welcome★★★★★ 5.0 · 634 reviews
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16
DIAMOND KINGDOM Appointment advised★★★★★ 5.0 · 322 reviews
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17
Deluxe Diamond®️ Appointment only★★★★★ 5.0 · 411 reviews
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18
★★★★★ 5.0 · 308 reviews
Mayfair & Bond Street 19 verified
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51
The Antique Ring Boutique (By appointment only) Appointment advised★★★★★ 5.0 · 348 reviews
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87
The Antique Jewellery Company Appointment advised★★★★★ 4.9 · 418 reviews
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110
Reve Diamonds London Appointment advised★★★★★ 4.9 · 138 reviews
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180
77 Diamonds Appointment advised★★★★★ 4.7 · 792 reviews
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208
The Diamond Lab Walk-in welcome★★★★★ 4.8 · 45 reviews
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218
J. McCarthy Ltd Appointment only★★★★★ 4.8 · 40 reviews
Mayfair 12 verified
Marylebone 9 verified
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56
Kensington Parker Appointment only★★★★★ 5.0 · 114 reviews
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60
Steven Stone Appointment advised★★★★★ 5.0 · 341 reviews
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122
Ingle & Rhode Appointment advised★★★★★ 4.9 · 105 reviews
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175
New Cavendish Jewellers Walk-in welcome★★★★★ 4.8 · 108 reviews
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184
★★★★★ 4.9 · 47 reviews
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217
★★★★★ 4.8 · 40 reviews
Knightsbridge 9 verified
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225
Yoko London Pearls Walk-in welcome★★★★★ 4.7 · 45 reviews
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256
Tiffany & Co. Appointment advised★★★★☆ 4.5 · 45 reviews
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260
Chopard Walk-in welcome★★★★☆ 4.6 · 32 reviews
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263
Tiffany & Co. Appointment advised★★★★☆ 4.3 · 143 reviews
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286
BVLGARI Walk-in welcome★★★★☆ 4.4 · 30 reviews
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292
Cassandra Goad Walk-in welcome★★★★☆ 4.3 · 27 reviews
Covent Garden 7 verified
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43
Taylor & Hart Appointment only★★★★★ 4.9 · 1,471 reviews
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190
Crazy Pig Designs Walk-in welcome★★★★★ 4.7 · 176 reviews
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265
Missoma Covent Garden Walk-in welcome★★★★☆ 4.4 · 66 reviews
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270
Alex Monroe Walk-in welcome★★★★☆ 4.5 · 49 reviews
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305
★★★★☆ 3.7 · 41 reviews
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308
Astley Clarke Walk-in welcome★★★★☆ 3.5 · 34 reviews
Southwark 6 verified
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112
Tawny Phillips Jewellery Appointment advised★★★★★ 5.0 · 87 reviews
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155
★★★★★ 5.0 · 38 reviews
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156
Wild Fawn Jewellery Ltd (by appointment only) Appointment only★★★★★ 5.0 · 38 reviews
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160
Loveness Lee Walk-in welcome★★★★★ 5.0 · 37 reviews
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196
Alex Monroe Walk-in welcome★★★★★ 4.8 · 74 reviews
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272
★★★★☆ 4.5 · 56 reviews
Bethnal Green 5 verified
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21
Clarice Price Thomas Jewellery Appointment advised★★★★★ 5.0 · 201 reviews
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28
Rachel Boston Jewellery Appointment only★★★★★ 5.0 · 181 reviews
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84
★★★★★ 4.9 · 150 reviews
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144
WeAreArrow Jewellery Appointment only★★★★★ 4.9 · 82 reviews
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298
★★★★☆ 4.2 · 31 reviews
Islington 5 verified
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64
★★★★★ 5.0 · 102 reviews
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117
Maya Magal London Walk-in welcome★★★★★ 4.9 · 152 reviews
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193
Gill Wing Jewellery London Walk-in welcome★★★★★ 4.8 · 54 reviews
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224
The Wearer Walk-in welcome★★★★★ 4.8 · 28 reviews
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288
Posh Totty Designs Walk-in welcome★★★★☆ 4.0 · 66 reviews
Shoreditch 4 verified
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4
Cullen Jewellery Lab Grown Diamond Engagement Rings London Appointment only★★★★★ 5.0 · 566 reviews
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74
Michelle Oh jewellery Appointment advised★★★★★ 5.0 · 137 reviews
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165
Rachel Entwistle Jewellery London Walk-in welcome★★★★★ 4.9 · 86 reviews
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197
The Great Frog | Shoreditch Walk-in welcome★★★★★ 4.7 · 63 reviews
Clerkenwell 4 verified
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63
McCaul Goldsmiths Appointment only★★★★★ 5.0 · 105 reviews
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65
EC One Walk-in welcome★★★★★ 5.0 · 102 reviews
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82
Jana Reinhardt Jewellery Appointment advised★★★★★ 5.0 · 82 reviews
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124
Purely Diamonds Appointment advised★★★★★ 4.9 · 188 reviews
North London 4 verified
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88
Metal Crumble Jewellery Walk-in welcome★★★★★ 4.9 · 258 reviews
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92
Hari Jewellers Walk-in welcome★★★★★ 4.9 · 279 reviews
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169
Louise Wade Jewellery Walk-in welcome★★★★★ 5.0 · 35 reviews
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223
Cohens Jewellers Walk-in welcome★★★★★ 4.7 · 37 reviews
Wimbledon 4 verified
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204
Michael Platt Appointment advised★★★★★ 4.7 · 89 reviews
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242
Sinclair Jewellers Walk-in welcome★★★★☆ 4.4 · 171 reviews
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254
Eternal Jewels Ltd Walk-in welcome★★★★☆ 4.5 · 52 reviews
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264
★★★★☆ 4.5 · 41 reviews
Richmond 3 verified
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14
WATCHO Jewellers Richmond Walk-in welcome★★★★★ 5.0 · 690 reviews
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140
Monroe’s Jewellers Walk-in welcome★★★★★ 4.9 · 84 reviews
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253
Gregory & Co Walk-in welcome★★★★★ 4.7 · 34 reviews
Battersea 3 verified
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42
W&W Jewellery Appointment only★★★★★ 5.0 · 137 reviews
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62
ROX - Diamonds & Thrills Walk-in welcome★★★★★ 5.0 · 205 reviews
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302
Asquiths of London - Jewellers Walk-in welcome★★★★☆ 3.8 · 62 reviews
Camden 3 verified
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45
Harriet Kelsall Bespoke Jewellery Walk-in welcome★★★★★ 5.0 · 199 reviews
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86
Stanley James Jewellery Walk-in welcome★★★★★ 4.9 · 397 reviews
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238
Celtic Dawn - Jewellery Arts Crafts and Gifts Walk-in welcome★★★★☆ 4.6 · 76 reviews
Notting Hill 3 verified
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133
Otiumberg Walk-in welcome★★★★★ 4.8 · 342 reviews
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148
★★★★★ 4.9 · 61 reviews
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251
Augustine Jewels Walk-in welcome★★★★★ 4.7 · 28 reviews
Canary Wharf 2 verified
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13
DECORIS DIAMONDS & JEWELLERS Appointment advised★★★★★ 5.0 · 521 reviews
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44
MD Diamonds and Jewellers Appointment advised★★★★★ 5.0 · 203 reviews
Bloomsbury 2 verified
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31
Edward Fleming Jewellery Design Appointment only★★★★★ 5.0 · 169 reviews
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119
Niza Huang Jewellery - Bespoke & Fine Jewellery★★★★★ 5.0 · 54 reviews
Chiswick 2 verified
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186
Marmalade Fine Jewellery Appointment advised★★★★★ 4.7 · 216 reviews
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258
★★★★☆ 4.6 · 33 reviews
Bayswater 2 verified
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282
★★★★☆ 4.4 · 43 reviews
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304
★★★★☆ 3.7 · 36 reviews
Greenwich 1 verified
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55
Autumn and May Walk-in welcome★★★★★ 4.9 · 494 reviews
Holborn 1 verified
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69
Blackacre Appointment only★★★★★ 5.0 · 95 reviews
Hackney 1 verified
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151
★★★★★ 4.8 · 202 reviews
Wandsworth 1 verified
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207
Moon Jewellers Ltd Walk-in welcome★★★★★ 4.7 · 84 reviews
St James 1 verified
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211
Piccadilly Vaults Ltd. Walk-in welcome★★★★★ 4.8 · 44 reviews
City of London 1 verified
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215
Colebys Jewellers Ltd Appointment advised★★★★★ 4.8 · 41 reviews
Soho 1 verified
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216
The Great Frog Walk-in welcome★★★★☆ 4.6 · 310 reviews
Chelsea 1 verified
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241
★★★★★ 4.8 · 32 reviews
East London 1 verified
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243
Unis London Jewellers Walk-in welcome★★★★☆ 4.5 · 119 reviews
Fulham 1 verified
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266
★★★★☆ 4.5 · 61 reviews
Belgravia 1 verified
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273
Theo Fennell Walk-in welcome★★★★☆ 4.6 · 27 reviews
My Own Recommendations Are Different
This ranking answers one question: where do the most customers report the best experiences? It is a useful question, and it is measured honestly here. But it is not the same as asking which jeweller is right for you.
For that, the location guides weigh things review counts cannot: the quality of the stones, whether the house will take on an unusual commission, how it feels to sit down with them, and whether the after-sales service is any good. Several jewellers I rate most highly do not appear on this page because they sell fewer rings to fewer people, very well. Read both, and use each for what it is good for.