Divour Diamonds

8A Greville St, EC1N 8SB · View on Google Maps · Visit website

Depth of knowledge ×21Good value for the money ×14Patient with questions ×11No pressure to buy ×8Bespoke and design process ×8Partner loves the ring ×6

Divour Diamonds work from 8A Greville Street, one of the busiest corners of the quarter, with free booked consultations and a build-your-ring path that starts from a setting and a natural or lab-grown stone. A ready-to-ship range sits alongside the made-to-order work for buyers on a deadline.

Google shows 535 reviews. We analysed 470: 465 are five star, one is four star and four sit at one star, in a record of under four years. The striking figure is pace: 219 of the 470 arrived in the past twelve months, which puts them at No. 8 on our Fastest Growing list.

Bespoke work runs from sketches through computer-generated designs and mock-ups to the finished piece, over a timeline of weeks depending on complexity, and they reply to over half their reviews, critical ones included.

Our Top 100 ranks every London business we could verify as a genuine engagement ring jeweller, 311 of them from a pool of 1,120 candidates, on the strength of their Google review evidence. Divour Diamonds ranks #30 of 311.

They also appear on six of our ranked lists: No. 8 on our Fastest Growing list, and they are on our Open Sunday, Open Late, No-Pressure Jewellers, Lab-Grown Specialists and Most Reviewed lists.

This suits a buyer who wants current evidence rather than an old reputation: nearly half the analysed record arrived in the past year, and the themes are knowledge, value and patience. The seven-day week, Sunday included, makes it one of the easier Greville Street doors to actually get to.

It also suits a buyer on a deadline, with a ready-to-ship range alongside the bespoke path. Book the free consultation rather than relying on a walk-in; the shop runs on appointments at busy times.