Showroom and online shop · Hatton Garden

Deluxe Diamond

Ranked #27 of 311 verified London jewellers on review evidence: 414 Google reviews analysed, 410 of them five star, from a showroom at 88-90 Hatton Garden that pairs booked consultations with a full online shop.

★★★★★ 5 416 Google reviews, checked September 2026

Hatton Garden London

Appointment only How you get through the door

#27 Top 100 rank, #27 of 311 verified on review evidence

Location Hatton Garden, London

Appointments Appointment only

Opening hours Mon to Sun 10am to 6pm

Speciality Engagement rings and wedding bands, natural and lab-grown diamonds

Suite 15, 88-90 Hatton Garden, EC1N 8PN · View on Google Maps · Visit website

Our verdict

Ranked #27 of 311 on 414 analysed reviews, 410 of them five star. Priced in the open online, viewed by booked consultation, and open seven days.

Bespoke and design process ×17Patient with questions ×16Depth of knowledge ×12Good value for the money ×12Ring exceeded expectations ×9Partner loves the ring ×7

About

A Second-Floor Showroom With a Shop Window Online

Deluxe Diamond describe themselves as specialists in engagement rings and wedding bands, working from Suite 15 on the second floor of 88-90 Hatton Garden. There is no street window: viewings are free booked consultations, and the shop front is the website, which carries the full catalogue with prices listed.

Google shows 416 reviews. We analysed 414: 410 are five star, two are four star, and two sit at one star, across a record of eight years. Twenty-six arrived in the past twelve months.

The range covers natural and lab-grown diamonds across engagement rings, wedding bands and eternity rings, with bespoke work alongside the catalogue. Everything is priced in the open, which is still not the norm in the quarter.

A booked-consultation showroom with its whole catalogue priced online, and 410 of 414 analysed reviews at five star.

London Engagement Rings

Where they stand

#27 of 311 Verified London Jewellers

Our Top 100 ranks every London business we could verify as a genuine engagement ring jeweller, 311 of them from a pool of 1,120 candidates, on the strength of their Google review evidence. Deluxe Diamond ranks #27 of 311.

They also appear on three of our ranked lists: Open Late, Open Sunday and Lab-Grown Specialists.

What reviewers say

414Reviews analysed

410Five star

8Years of reviews

The bespoke and design process leads the themes, described by 17 reviewers, with 16 mentioning patience with questions, 12 depth of knowledge and 12 good value for the money. Nine say the ring came out better than they expected, and seven describe the aftercare and resizing.

Two reviews sit at one star in eight years. They reply to almost none of their reviews, so read the record as customers describing the work rather than a conversation with the business.

For scale: that record sits in the top 10 per cent of the 311 for review volume. In plain terms, you should be in safe hands here.

I have just been proposed to with an absolutely stunning ring from Deluxe Diamond! My fiancé already left a review of his experience, but I am just so happy with my ring that I needed to express this myself. I have been researching what I would like my dream engagement ring to be for the past 2 years.”

Louise Hall · July 2021 · On Google

We bought two custom-made rings from Deluxe Diamond and were extremely pleased with our purchase! Talha was absolutely wonderful, he gave us expert, honest advice and was very helpful, reliable and patient. The customer service at Deluxe Diamond was at quite a high standard and the prices were quite reasonable too.”

Shanaz A · August 2019 · On Google

Review figures taken from Google and checked in September 2026. We recount them monthly.

Who this suits

The Right Buyer for Deluxe Diamond

This suits a buyer who wants to compare priced options at home before sitting down with anyone. The full catalogue is online with prices shown, so you can arrive at the consultation already knowing the range and what it costs.

It also suits a weekend buyer: they open seven days, including Sunday, and sit on our Open Sunday and Open Late lists. Book the consultation first, head for the building entrance at 88-90 and ask for Suite 15 on the second floor.

Plan the visit

Seeing more than one jeweller? Two minutes of questions picks who to see for your budget and style.

Plan your visit →

For the jeweller

Run Deluxe Diamond?

This profile is free, built from the public review record and recounted monthly. Correct anything, add your own photography and booking link, or ask about our quarterly feature.

Claim or update this profile →

Common questions

Deluxe Diamond: Frequently Asked Questions

Do I need an appointment at Deluxe Diamond?

Yes. Viewings are free booked consultations at Suite 15, on the second floor of 88-90 Hatton Garden. The full catalogue is on their website with prices listed, so you can shortlist before you go.

What are Deluxe Diamond’s opening hours?

Monday to Sunday 10am to 6pm.

Do they sell lab-grown diamonds?

Yes. Natural and lab-grown diamonds are both offered across engagement rings, wedding bands and eternity rings, and they are on our Lab-Grown Specialists list.

Why are they ranked #27 of 311?

The ranking is built on Google review evidence across every London jeweller we could verify as a genuine engagement ring business. Their record is 414 analysed reviews, 410 of them five star, across eight years.