Bvlgari

177-178 Sloane St, SW1X 9QL · View on Google Maps · Visit website · 02078388850

Sotirio Bulgari, a Greek silversmith from Paramythia, opened his first shop on Via Sistina in Rome in 1884 aged twenty-seven. The house has been Roman ever since, and its identity is bold form and colour rather than the diamond solitaire.

That shapes the bridal offer in a way worth understanding before you visit. The UK site lists three engagement ring designs: the B.zero1 in white gold, Dedicata a Venezia in platinum and Incontro d’Amore in platinum. For comparison, Graff lists sixty-five and De Beers thirty-nine.

None of the three carries an online price, so engagement rings here are effectively a boutique enquiry. Wedding bands are priced: the MarryMe in platinum is £1,990 and £2,070.

Engagement rings are price on application, so the process begins with a boutique visit or an appointment rather than a website. Wedding bands can be bought online with engraving.

They publish no bespoke process, deposit terms or timescales anywhere, which is consistent with a house whose bridal offer is a small part of a much larger business spanning watches, leather and hotels.

The Sloane Street store takes walk-ins, with appointments available. Sunday opening is unusual for the sector and useful if weekends are your only option.

Thirty reviews at 4.4, three of them from the past year. Of the reviews carrying text, none mentions buying an engagement ring.

As with the other maisons here, that tells you about who writes reviews rather than about the house. It does however reinforce the point that this is not primarily where people come for bridal, which their own three-design range already suggests.

Four reviews sit below four stars, and they reply to half of their reviews, which is a better rate than most of the luxury names. The sample is too small to draw conclusions from either way.

Review figures taken from Google and checked in July 2026. We recount them monthly.

This suits someone buying into the design language deliberately. If your partner already wears Serpenti or B.zero1 and loves it, an engagement ring from the same house has a coherence that a better diamond elsewhere will not give you.

It also suits a buyer who wants an unmistakably Italian object rather than a classic English solitaire.

It will not suit you if you want choice, published prices, or deep diamond expertise. Three designs is a genuinely small range, and a specialist will serve you far better on the stone itself.

How much is a Bvlgari engagement ring?

They do not publish engagement ring prices online. The three designs listed are all boutique enquiries. Wedding bands are priced: the MarryMe in platinum is £1,990 and £2,070.

How many engagement rings do Bvlgari offer?

Three on the UK site: the B.zero1 in white gold, Dedicata a Venezia in platinum, and Incontro d’Amore in platinum. That is a deliberately small range for a house whose identity is design rather than bridal.

Do I need an appointment?

No, the Sloane Street store takes walk-ins, with appointments available. They open on Sundays, which very few jewellers do.

Do Bvlgari sell lab-grown diamonds?

No, natural stones only.