Allure Jewellers

12-13 Greville Street, EC1N 8SB · View on Google Maps · Visit website

Allure Jewellers trade from 12-13 Greville Street, with walk-ins welcome Monday to Saturday and late appointments available on weekdays for anyone who cannot get there before 5.30pm.

Google shows 290 reviews. We analysed 280: 278 are five star, one is four star and one is critical, in a record of just over five years. Reviewers name the same few staff, Junaid, Sultan and Zain, across years of visits.

Alongside engagement and wedding rings and bespoke work, the shop takes in resizing, refurbishment, cleaning and watch servicing, and sells IGI-certified lab-grown diamonds alongside natural.

Our Top 100 ranks every London business we could verify as a genuine engagement ring jeweller, 311 of them from a pool of 1,120 candidates, on the strength of their Google review evidence. Allure Jewellers ranks #21 of 311.

They also appear on three of our ranked lists: No. 5 on our Walk-In Friendly list, and they are on our No-Pressure Jewellers and Lab-Grown Specialists lists.

Thirty-one reviewers mention depth of knowledge, 19 the bespoke and design process, 17 patience with questions and 16 aftercare or resizing. Eight mention the absence of pressure, and several describe walking in overwhelmed after trying other shops and being sat down and talked through it from the start.

The one critical review, from 2023, describes a paid order that did not arrive; the shop replied publicly. Against 278 five-star reviews it stands alone. Agree the collection date in writing when you order.

Review figures taken from Google and checked in September 2026. We recount them monthly.

This suits a buyer who wants to browse before committing. Walk-ins are welcome six days a week, and they are No. 5 on our Walk-In Friendly list.

It also suits anyone shopping around work hours: late appointments are available on weekdays, booked through their site.

And it suits a buyer who wants one shop for the whole life of the ring. Resizing, refurbishment and cleaning are done in-house, and aftercare is one of the biggest themes in the reviews.

Can I walk in to Allure Jewellers without an appointment?

Yes. Walk-ins are welcome Monday to Saturday, and they are No. 5 on our Walk-In Friendly list. Late weekday appointments can also be booked through their website.

What are Allure Jewellers’ opening hours?

Monday to Saturday 9.30am to 5.30pm. They are closed on Sundays, with late appointments available on weekdays.

Do they sell lab-grown diamonds?

Yes, IGI-certified lab-grown diamonds alongside natural, and they are on our Lab-Grown Specialists list.

Why are they ranked #21 of 311?

The ranking is built on Google review evidence across every London jeweller we could verify as a genuine engagement ring business. Their record is 280 analysed reviews, 278 of them five star, over five years.