Amour Jewels

35 Greville Street, EC1N 8TB · View on Google Maps

Amour Jewels trade from a street-level shopfront at 35 Greville Street, with no website: the window and the counter are the catalogue. Musa, who runs it, is named in almost every account, and the record is clean. Google shows 116 reviews; we analysed 110, and all of them are five star.

The record is young and moving: just under four years, with 26 reviews in the past twelve months.

Alongside engagement and wedding rings, reviewers describe repairs to sentimental pieces and diamond upgrades, including part-exchanging an original engagement ring against a larger stone.

Our Top 100 ranks every London business we could verify as a genuine engagement ring jeweller, 311 of them from a pool of 1,120 candidates, on the strength of their Google review evidence. Amour Jewels ranks #58 of 311.

They also appear on one of our ranked lists: Highest Rated.

Ten reviewers describe the bespoke and design process, seven mention depth of knowledge, seven good value for the money and five aftercare or resizing. The accounts are personal rather than corporate: it is Musa who is thanked, visit after visit.

There is nothing critical to weigh. The limit is length: at under four years this is a young record, strong and current rather than long.

Review figures taken from Google and checked in September 2026. We recount them monthly.

This suits a buyer who wants one person across the whole job, from first conversation to collection. The reviews describe a single pair of hands rather than a sales floor.

It also suits anyone starting from an existing ring. Reviewers describe upgrades and part-exchanges, including trading in an original engagement ring against a bigger diamond, and repairs to pieces with sentimental value.

Walk past and look in the window: it is a street-level shopfront, open Monday to Saturday 10am to 6pm, closed Sundays, with no website to browse beforehand.

Do I need an appointment at Amour Jewels?

No booking system is published; it is a street-level shopfront on Greville Street, open Monday to Saturday.

What are Amour Jewels’ opening hours?

Monday to Saturday 10am to 6pm. They are closed on Sundays.

Do they take trade-ins or upgrades?

Reviewers describe diamond upgrades and part-exchanging an original engagement ring against a larger stone. Raise it at the counter.

Why are they ranked #58 of 311?

The ranking is built on Google review evidence across every London jeweller we could verify as a genuine engagement ring business. Their record is 110 analysed reviews, all of them five star, with 26 from the past twelve months.