Alternative bespoke · Shoreditch

Michelle Oh

A Central Saint Martins-trained designer making deliberately unconventional engagement rings from a Shoreditch studio, with published bespoke floor prices and a fixed-quote policy that is rare at this level.

★★★★★ 5 137 Google reviews, checked September 2026
Shoreditch London
Appointment only How you get through the door
#73 Top 100 rank, #73 of 305 verified on review evidence
Location Shoreditch, London
Appointments Appointment only
Opening hours Mon to Fri 11am to 6pm
Price range Bespoke from £3,000
Speciality Alternative engagement rings, unusual cuts, Fairtrade gold

Mill House, 11 Chapel Pl, Rivington St, EC2A 3DQ

Find them on Google Maps →

Our verdict

The most transparent bespoke pricing of any designer studio here, attached to genuinely alternative work and real Fairtrade credentials. Nearly spotless reviews, though most of them are some years old. Allow the full two to three months.

Bespoke and design process ×42Partner loves the ring ×14Patient with questions ×10Depth of knowledge ×10Ring exceeded expectations ×10Guided a nervous first-timer ×10

About

Alternative Rings, and a Price You Are Told Up Front

Michelle Oh was born in Jakarta, trained in jewellery design at Central Saint Martins, and founded the studio in 2011. The work is built around natural gemstones in interesting shapes and cuts, particularly diamonds and sapphires, and is aimed squarely at people who do not want a conventional solitaire.

The commercially unusual thing is the transparency. Bespoke engagement rings start from £3,000 and other bespoke work from £2,000, both published. More significantly, the design brief comes with a total quote that is then locked, with no hidden charges added later. Anyone who has been through an open-ended bespoke process will recognise why that matters.

Ethics are a genuine plank rather than a paragraph. Recycled gold and platinum throughout, registered membership of the Fairtrade Goldsmiths scheme, and conflict-free stones from vetted suppliers buying direct to source.

A fixed quote before work begins. Obvious, you would think, and yet almost nobody in bespoke does it.

London Engagement Rings
Where they stand

#73 of 305 Verified London Jewellers

Our Top 100 ranks every London business we could verify as a genuine engagement ring jeweller, 305 of them from a pool of 1,120 candidates, on the strength of their Google review evidence. Michelle Oh ranks #73 of 305.

They also appear on four of our ranked lists: Outside Hatton Garden, First-Time Buyers, Open Late and Lab-Grown Specialists.

What reviewers say
137Reviews analysed
136Five star
9Years of reviews

Of 137 reviews, 136 are five star and one is a three star. Reading that three star, it describes being happy with the finished ring but not with part of the experience, so even the single blemish is qualified.

The themes point almost entirely at the design process itself: 42 reviewers describe the bespoke experience specifically, which is a very high proportion for a studio this size and consistent with a business where the designer runs the consultation. Fourteen mention their partner loving the ring, and ten each mention patience, knowledge, and the ring exceeding expectations.

The significant caveat is currency. Only three of the 137 reviews are from the past year, against nearly nine years of trading. That does not indicate anything wrong, and a small studio taking on a limited number of commissions will naturally generate fewer reviews than a showroom, but it does mean this record reflects the past decade more than the present one. They reply to 38 per cent.

In plain terms: a record this clean means you should be in safe hands here.

My fiancée and I recently got our bespoke engagement ring from Michelle Oh and we both could not be happier with it! When doing the initial research, Michelle's designs immediately caught my attention - the elegance and feminine look of her creations stood out in particular.”
Mikhail Kleptsov · July 2023 · On Google
After making the very daunting decision of creating a bespoke engagement ring I came across Michelle Oh and loved the style of her jewellery. Michelle wasn't the only designer I approached but her initial consultation with me made the decision to go with her very easy compared to others I'd spoken to.”
Rhys · March 2021 · On Google

Review figures taken from Google and checked in September 2026. We recount them monthly.

Who this suits

The Right Buyer for Michelle Oh

This suits someone who actively does not want a conventional ring and would rather have an unusual cut or a coloured stone chosen with a designer’s eye. If your partner’s taste runs to the distinctive, this is one of a small number of London studios genuinely built for that.

It also suits anyone nervous about bespoke costs escalating. The published floor and the fixed quote remove the single most common anxiety about commissioning, and few of her competitors offer either.

It will not suit you if you need a ring quickly. Two to three months is the stated minimum and seven working weeks of that is production alone. Nor will it suit a buyer who wants a classic solitaire, which is not what this studio is for.

First ring? Michelle Oh sits on our First-Time Buyers list, and our beginners guide covers budget, stones and how a first visit works.

Read it before any shop →
For the jeweller

Run Michelle Oh?

This profile is free, built from the public review record and recounted monthly. Correct anything, add your own photography, or ask about our quarterly feature.

Claim or update this profile →See an example enhanced profile →
Common questions

Michelle Oh: Frequently Asked Questions

How much is a Michelle Oh bespoke engagement ring?

Bespoke engagement rings start from £3,000 and other bespoke pieces from £2,000. The design brief comes with a total fixed quote, so the price is agreed before work begins rather than accumulating. Off-the-peg rings start from around £550.

How long does the bespoke process take?

Expect a minimum of two to three months overall. Stone sourcing and 3D renders take one to two weeks, then production is seven working weeks. A 50 per cent deposit is due once the design is signed off.

Is Michelle Oh ethical?

Recycled gold and platinum are used throughout, the studio is a registered member of the Fairtrade Goldsmiths scheme, and gemstones are conflict-free from vetted suppliers who buy direct to source.

Where is the studio?

11 Chapel Place, off Rivington Street in Shoreditch, EC2A 3DQ. Appointment only, generally Monday to Friday afternoons with limited Saturday hours. Note that older listings showing a Hackney Road address are out of date.

The evidence behind this guide

This is the only place online that ranks London's engagement ring jewellers on review evidence. I screened 1,120 London businesses, verified 305 as genuine engagement ring jewellers, and re-crawl their Google reviews every month, 57,304 reviews at the last count. Every listing is checked for district, walk-in access, natural or lab-grown stones and opening hours before it appears. The method is published in full on the Top 100, and rankings cannot be bought: editorial policy.