What London Jewellers
Actually Charge

Fifteen Jewellers Who Give You a Number

I looked at what forty-two London jewellers publish on their own websites. Fifteen give you a figure you can plan around and compare. The rest offer a vague bracket, or nothing at all.

Every number below is quoted from the jeweller’s own site, and every row links to the page it came from so you can check it yourself. None of it came from a phone call, a press release or an estimate.

Every figure above was read from the jeweller's own website and checked in July 2026. Prices move. Treat them as a guide to the bracket rather than a quote.

Two things in that table do a lot of work, and the guides that skip them are the reason this market feels so confusing.

“Complete ring” against “setting only”. At some jewellers you are buying two things: the setting, which is the metal band and the claws that hold the stone, and the diamond itself, which you choose separately. Taylor & Hart’s £1,125 is a setting on its own, stated as such on their website. De Beers’ £2,125 is a finished ring with a stone in it. Those two numbers are not the same kind of number, and lining them up in a single column without saying so is how a setting-only price ends up looking like a bargain.

“Stated, not listed”. Five of these figures come from an FAQ or a bespoke page rather than a product with a price on it. They are what the jeweller says they charge, which is useful and worth having, but it is not the same as a ring you can click on. Twice it points the wrong way: Harper Tait state a £1,500 floor while listing a ring at £900, and Monroe’s £300 covers their bespoke service in general rather than an engagement ring, where their cheapest listed commission is £2,250.

And one jeweller I have left out. 77 Diamonds publish prices from about £418, but every one is labelled “setting, ex VAT” and excludes the diamond entirely. Their model is build-your-own in three steps, so there is no published figure for a finished ring at all. Putting £418 in a table next to Tiffany’s £1,325 would be actively misleading, so I have not.

The Cheapest Way Into a Famous Name

Here is the finding that surprised me most, and it runs against everything people assume about Bond Street.

Three of the great houses start below £2,200. Pragnell open at £1,050, Tiffany at £1,325 for the Setting in 18k yellow gold, De Beers at £2,125. All three are complete rings with a stone in them.

Those figures are lower than the published starting point at Blackacre, Stapylton-Smith, Michelle Oh, Kimaï and a good deal of independent London bespoke. The most recognisable engagement ring in the world has a lower entry point than plenty of workshops nobody outside the trade has heard of.

That does not mean it is better value. A £1,325 Tiffany ring is a small stone in a famous setting, and the same money spent with a Hatton Garden workshop buys you noticeably more carat. But if someone has always pictured the blue box and you assumed it was out of reach, it may not be.

What the Brackets Actually Buy

Pulling the published figures together, the London market sorts into four rough tiers.

Under £1,500. Lab-grown is the honest way to get a decent sized stone on a modest budget: Lily Arkwright from £774, Anabela Chan from £1,290. But this is also where two great houses sit, which almost nobody expects. Pragnell from £1,050 and Tiffany from £1,325.

£1,500 to £3,000. The broadest band. Harper Tait state £1,500 with a published quality floor of VS clarity and D to F colour, De Beers list £2,125 with full traceability, Kimaï £2,320 lab-grown.

£3,000 to £6,000. Where genuine bespoke starts to make sense, and where Graff turn out to sit too. Michelle Oh from £3,000 with a fixed quote agreed before work begins, Graff from £3,400, Blackacre from £5,000 with a stone the founder sourced himself, Stapylton-Smith with a £5,000 minimum and hand-drawn gouache designs.

£6,000 and above. Asprey from £6,850, and then a long way up: an Asprey Asscher cut at £12,600, a De Beers emerald-cut trio at £35,500, a Graff fancy yellow at £74,500. Note that the same three houses appear in this band and the ones below it. A great house is a range, not a price point.

What Silence Tells You

Twenty-six of the forty-two publish no usable figure. That splits into two very different groups, and it is worth telling them apart.

Some withhold prices deliberately, expecting the conversation to happen in person. Boucheron list around forty engagement rings without a single price, and Bvlgari do the same. At that level it is a decision about how they want to sell, not an oversight.

The larger group is more frustrating. Heera Diamonds, Hyde Park Design, Lewis Malka, Susan Clarke, Hatton Garden Jeweller and Austen & Blake all sell to ordinary buyers on ordinary budgets and publish nothing at all. Several are excellent. But the effect is that you cannot shortlist without booking appointments, and booking an appointment creates a small obligation that a published number would have saved you.

None of this is sinister. Bespoke pricing genuinely varies with the stone, and jewellers reasonably fear being judged on a starting figure that bears no relation to what most people spend. Harper Tait solve that neatly by publishing both a starting price and an average spend, which is more useful than either alone.

How to Get a Real Number

If a jeweller does not publish, you can still get a straight answer before you commit an afternoon. These questions work.

“What does your average customer spend?” Better than asking the starting price, because the starting price is usually a stone nobody buys. Harper Tait publish theirs at around £4,000; most jewellers will tell you if asked directly.

“Is there a minimum?” Some have one and do not advertise it. Stapylton-Smith publish theirs at £5,000, which is a kindness. Asking early saves everyone the awkward version of that conversation later.

“What would this design cost with a smaller stone?” Separates the setting cost from the stone cost, which is the single most useful thing to understand. In most rings the stone is the majority of the price and the part you can flex.

“Is that the final figure?” Ask specifically about resizing, certification, engraving and insurance valuation. Michelle Oh give a fixed total quote before work starts, which almost nobody else does, and it is worth knowing whether you are getting that or an estimate.

One Thing Worth Knowing Before You Start

The published entry points cluster far lower than most people expect. Ten of the fifteen start below £2,500, including three of the great houses. The two-months-salary rule, invented by a diamond company in the 1980s, has done more damage to more budgets than any jeweller ever has.

What actually matters is knowing what you want to spend before you walk in, and being willing to say it. Every jeweller in this list can work to a budget. None of them can read your mind, and the ones who publish their prices are simply telling you that up front.

There is a fuller guide to setting a budget here, and if you want to see what different amounts look like on a hand, the stone size guide is the practical companion to this one.