Asprey

36 Bruton St, W1J 6QX · View on Google Maps · Visit website · 02074936767

Asprey was founded in 1781 by William Asprey and moved into central London from Mitcham in Surrey. Queen Victoria awarded a Royal Warrant for dressing cases in 1862. The house crest carries the motto "It Can Be Done", awarded for its 225th anniversary.

It is important to be clear what this is. Asprey is a British luxury house making jewellery, silver, leather and homeware, with its own Mayfair workshops, rather than a bridal specialist. The engagement and bridal collection exists and runs to more than sixty pieces, but it sits inside a much broader practice.

Where they are genuinely distinctive is coloured and unusual stones. The bridal range includes imperial jadeite cabochon rings from £54,000 to £58,950, which is not something you will find at a diamond house. Their in-house workshops also mean commissions are made rather than outsourced.

You can buy from the collection in the Bruton Street flagship or online, or commission a one-off. Published prices start at £6,850 for a platinum ring with a round sapphire and diamonds, the lowest figure in the category. A three-stone brilliant cut is £7,875, an Asscher-cut diamond ring £12,600, the Asprey-cut diamond ring £27,000 and a round brilliant collet £48,250.

Commissions are handled through client services rather than a published process, and they publish no bespoke timescale or deposit terms. Given the workshops are their own, ask what is possible rather than assuming a catalogue is the limit.

The Bruton Street store is a walk-in flagship, which at this level is less common than you might expect.

Sixty-six reviews at 4.6, and only one from the past year. More strikingly, of the reviews carrying text, not one mentions buying an engagement ring.

That is not evidence they do not sell them, and it took a check of their own website to establish that they sell more than sixty. It is evidence that Asprey customers are reviewing a boutique visit, a gift purchase or a repair, which is exactly what you would expect of a house where jewellery is one department among several.

Four reviews sit below four stars. They reply to none of them. This is the clearest case on the site of a review record that would mislead you if you took it at face value.

Review figures taken from Google and checked in July 2026. We recount them monthly.

This suits someone who wants a ring with genuine British provenance from a house that has been trading since before the French Revolution, and who values that history for its own sake.

It particularly suits a buyer drawn to unusual stones. The imperial jadeite pieces are the sort of thing almost no other London house offers, and if a coloured cabochon appeals more than a white diamond, this is a rare place to find one properly made.

It will not suit you if you want a specialist bridal experience with deep diamond expertise on hand. This is a general luxury house, and a dedicated engagement ring jeweller will out-argue them on stone specifics.

Does Asprey sell engagement rings?

Yes, more than sixty pieces in a dedicated Engagement and Bridal collection, though it is not a bridal specialist. Prices start at £6,850 for a platinum sapphire and diamond ring.

How much are Asprey engagement rings?

From £6,850. An Asscher-cut diamond ring is £12,600, the Asprey-cut diamond ring £27,000, a round brilliant collet £48,250, and imperial jadeite cabochon rings £54,000 to £58,950.

Can Asprey make a bespoke ring?

Yes. They have their own Mayfair workshops and continue to make one-off pieces, handled through client services. They publish no bespoke timescale or deposit terms, so ask directly.

Do they sell lab-grown diamonds?

No lab-grown offering appears anywhere on their site.