Georgian to mid-century, family run · Mayfair

The Antique Jewellery Company

A family-run antique specialist on Maddox Street, ranked #89 of 305 verified London jewellers on 420 analysed Google reviews, 401 of them five star.

★★★★★ 4.9 423 Google reviews, checked September 2026
Mayfair London
Appointment advised How you get through the door
#89 Top 100 rank, #89 of 305 verified on review evidence
Location Mayfair, London
Appointments Appointment advised
Opening hours Mon to Fri 11am to 6.30pm
Speciality Antique and vintage rings, Georgian to mid-century, worldwide concierge

49 Maddox St, W1S 2PQ

Find them on Google Maps →

Our verdict

Ranked #89 of 305 on 420 analysed reviews, 401 of them five star, nearly all answered. The era-organised antique specialist on Maddox Street, with reach well beyond London.

Aftercare and resizing ×21Depth of knowledge ×18Partner loves the ring ×18No pressure to buy ×9Handled remotely or overseas ×6Patient with questions ×5

About

Two Centuries of Rings in a Mayfair Townhouse

The Antique Jewellery Company is a family-run specialist at 49 Maddox Street whose stock is organised by era, Georgian through Victorian, Art Nouveau, Art Deco, Retro and mid-century, with diamond, sapphire, emerald and ruby engagement rings across all of them and the AJC Guarantee behind each piece.

Google shows 423 reviews. We analysed 420: 401 are five star and twelve sit below four stars, across nearly ten years, and they reply to 96 per cent, critical reviews included. It is No. 7 on our Natural Diamond list, every stone here being natural by definition.

The reach is international, with a WhatsApp concierge, multi-currency site and reviewers describing purchases handled remotely, and the site’s jewellery school and era guides are genuinely useful homework before a visit.

A family townhouse of rings organised by century, answering nearly every review it gets.

London Engagement Rings
Where they stand

#89 of 305 Verified London Jewellers

Our Top 100 ranks every London business we could verify as a genuine engagement ring jeweller, 305 of them from a pool of 1,120 candidates, on the strength of their Google review evidence. The Antique Jewellery Company ranks #89 of 305.

They also appear on four of our ranked lists: No. 7 on our Natural Diamond list, and they are on our Outside Hatton Garden, No-Pressure Jewellers and Open Late lists.

What reviewers say
420Reviews analysed
401Five star
10Years of reviews

Aftercare and resizing lead with 21 mentions, with 18 each for depth of knowledge and the partner loving the ring. Nine reviewers say there was no pressure to buy, six bought remotely or from overseas, and five each describe patience, exceeded expectations and first-timer guidance.

Twelve reviews sit below four stars against 401 at five across a decade of volume, and with 96 per cent answered, the handling record is fully public.

For scale: that record sits in the top 10 per cent of the 305 for review volume.

We had an incredibly wonderful experience at The Antique Jewellery Company. Olly, Jemma, Zuleika & Molly were wonderful to work with and helped us source an engagement ring and two beautiful gold wedding bands. After some internet searching, my partner landed on the Antique Jewellery Company's website.”
Em Kwenortey Francis · May 2021 · On Google
My fiancé and I bought an engagement ring from AJC - it was such a wonderful experience. I found something online which had already sold and Zuleika suggested a few alternatives over email. I went in solo as my fiancé was away for work and fell in love with one.”
Leila Seith Hassan · April 2019 · On Google

Review figures taken from Google and checked in September 2026. We recount them monthly.

Who this suits

The Right Buyer for The Antique Jewellery Company

This suits a buyer who wants a ring with genuine age and the era chosen deliberately: the stock is organised so you can shop Victorian or Art Deco on purpose, with the guarantee and resizing handled in-house.

Remote buyers are well served, on the record’s own evidence. The evening hours, open to 6.30pm weekdays, make the Mayfair visit workable after the office.

For the jeweller

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Common questions

The Antique Jewellery Company: Frequently Asked Questions

Do I need an appointment at The Antique Jewellery Company?

Appointments are advised for the Maddox Street townhouse, booked through the site, though the full stock is browsable online with prices shown.

What are The Antique Jewellery Company’s opening hours?

Monday to Friday 11am to 6.30pm.

What eras do they cover?

Georgian, Victorian, Art Nouveau, Edwardian, Art Deco, Retro and mid-century, each as its own browsable collection, with the AJC Guarantee behind every piece.

Why are they ranked #89 of 305?

The ranking is built on Google review evidence across every London jeweller we could verify as a genuine engagement ring business. Their record is 420 analysed reviews, 401 of them five star, with 96 per cent answered.

The evidence behind this guide

This is the only place online that ranks London's engagement ring jewellers on review evidence. I screened 1,120 London businesses, verified 305 as genuine engagement ring jewellers, and re-crawl their Google reviews every month, 57,304 reviews at the last count. Every listing is checked for district, walk-in access, natural or lab-grown stones and opening hours before it appears. The method is published in full on the Top 100, and rankings cannot be bought: editorial policy.